38
Green Headband
Skip itSoft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,595.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.99–$19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Market size
Bad$89K$89K/yr · 357K searches
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand