46
Green Hat
Skip itSoft demand (-50.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$8.57–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$237K$237K/yr · 730K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad4,578.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand