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Green Gown
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but high returns (26.6%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Price range
Incredible$26.59–$79.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.98avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,000.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Market size
Okay$119K$119K/yr · 1.5M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad26.6%return rate — above 5% kills the launch gate