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Green Button Down Shirt Men
Skip itHigh returns (10.1%) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Price range
Great$10.45–$61.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.88avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$186K$186K/yr · 899K searches
Review moat
Bad4,811.99avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate
Signals High Returns