40
Green Belt
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,915.16avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.85–$20.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.0%return rate — above 5% kills the launch gate
Market size
Bad$48K$48K/yr · 253K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Signals High Returns