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Green Beanie
Skip itSoft demand (-80.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Good$4.62–$36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$87K$87K/yr · 264K searches
Review moat
Bad11,744.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-80.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand