39
Gray Wig for Kids
Skip itSoft demand (-92.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great183.37avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Price range
Good$7.41–$26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 95K searches
Returns
Bad10.9%return rate — above 5% kills the launch gate
Growth
Bad-92.2%90-day search growth — must beat 0% to launch