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Graphic Sweatshirts

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Soft demand (-65.3% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 0Competition 98Returns 6Price range 81Avg price 94Brand share 97Review moat 38Quality gap 72

Competition

Incredible6%

top-5 click share — an open shelf

Brand share

Incredible21%

top-5 brand share — no brand owns this niche

Avg price

Great$22.72

avg listing price — sweet spot $15–$100

Price range

Great$6.55–$53.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,691.98

avg incumbent reviews — the moat a new listing must climb

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Market size

Bad$4K

$4K/yr · 988K searches

Growth

Bad-65.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

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