42
Graphic Beanie
Skip itSoft demand (-59.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good$6.67–$37.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,875.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 410K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand