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Goth Choker
Skip itSoft demand (-9.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,383avg incumbent reviews — the moat a new listing must climb
Market size
Okay$266K$266K/yr · 574K searches
Price range
Okay$4.40–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-9.7%90-day search growth — must beat 0% to launch