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Gomez Addams Wig
Skip itHigh returns (14.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$19.60avg listing price — sweet spot $15–$100
Price range
Great$13.51–$25.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good618.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$14K$14K/yr · 34K searches
Returns
Bad14.1%return rate — above 5% kills the launch gate