31
Gold
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Great$64.28avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$13.07–$223.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$132K$132K/yr · 2.6M searches
Review moat
Bad5,078.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price