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Gold Umbrella
Worth a lookShows a sweet-spot price point ($19.86 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Great$19.86avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.66–$30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$259K$259K/yr · 401K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,330.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand