53
Gold Shawl
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but high returns (12.3%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.58avg listing price — sweet spot $15–$100
Price range
Good$5.78–$25.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,045.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$191K$191K/yr · 521K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate