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Gold Sequin Dress
Skip itHigh returns (23.7%) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Great$57.65avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good716.85avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.11–$139.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 1.6M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad23.7%return rate — above 5% kills the launch gate