46
Gold Jacket
Skip itHigh returns (19.0%) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.04avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great26%top-5 click share — an open shelf
Price range
Great$10.09–$54.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good776.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 383K searches
Growth
Bad-44.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad19.0%return rate — above 5% kills the launch gate