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Gojo Wig
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$20.13avg listing price — sweet spot $15–$100
Price range
Great$11.26–$47.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good540.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$34K$34K/yr · 49K searches