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Going Out Purse
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.78avg listing price — sweet spot $15–$100
Price range
Great$11.22–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good633.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$56K$56K/yr · 236K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale