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Gnome Costume
Skip itHigh returns (11.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.45avg listing price — sweet spot $15–$100
Price range
Great$6.96–$41.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good501.85avg incumbent reviews — the moat a new listing must climb
Growth
Good+58.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 228K searches
Returns
Bad11.1%return rate — above 5% kills the launch gate