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Glinda Wig

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Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 4Conversion 20Competition 49Returns 24Price range 75Avg price 93Brand share 70Review moat 43Quality gap 82

Avg price

Great$22.32

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$4.20–$46.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,226.3

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 83K searches

Growth

Bad-41.6%

90-day search growth — must beat 0% to launch

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