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Girls White Shirt
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but high returns (4.9%) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Growth
Good+50.5%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,302.37avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.13–$24.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$223K$223K/yr · 780K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.39avg listing price — sweet spot $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate