35
Girls Turtleneck Long Sleeve
Skip itSoft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great183.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$7.57–$34.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 194K searches
Growth
Bad-85.2%90-day search growth — must beat 0% to launch
Signals High Returns