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Girls Sweaters
Skip itSoft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$17.21avg listing price — sweet spot $15–$100
Price range
Great$9.34–$39.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,050.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$157K$157K/yr · 2.9M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.3%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
Signals High Returns