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Girls Superhero Shirt
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Review moat
Great431.93avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.02–$34.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 249K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Signals High Returns