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Girls Ski Jacket
Skip itSoft demand (-92.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$53.21avg listing price — sweet spot $15–$100
Review moat
Good731.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$17.58–$190.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$173K$173K/yr · 370K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate
Growth
Bad-92.3%90-day search growth — must beat 0% to launch