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63

girls shorts

Launch it

A $866K/yr market growing +75.0% this quarter with returns at 3.9% — clears our launch bar.

Market size 75Growth 81Conversion 11Competition 90Returns 43Price range 78Avg price 91Brand share 67Review moat 50Quality gap 28

Avg price

Great$21.54

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Growth

Great+75.0%

90-day search growth — must beat 0% to launch

Price range

Great$7.87–$40.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$866K

$866K/yr · 4.6M searches

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,543.81

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 6% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale