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Girls Plaid Dress
Skip itHigh returns (12.5%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Review moat
Great248.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.18–$33.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 255K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.5%return rate — above 5% kills the launch gate