55
Girls Pajamas
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.01avg listing price — sweet spot $15–$100
Market size
Great$907K$907K/yr · 6.2M searches
Price range
Good$8.56–$29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,016.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand