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Girls Overalls
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$23.33avg listing price — sweet spot $15–$100
Price range
Great$12.05–$39.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good520.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$100K$100K/yr · 911K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Returns
Bad8.8%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale