40
Girls Nike
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$42.30avg listing price — sweet spot $15–$100
Price range
Good$12.08–$128.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,869.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Returns