58
Girls Hat
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Price range
Good$7.09–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good928.74avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$221K$221K/yr · 900K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand