Skip to content
57

Girls Dresses

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 33Conversion 3Competition 98Returns 5Price range 83Avg price 95Brand share 96Review moat 52Quality gap 35

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Avg price

Incredible$24.29

avg listing price — sweet spot $15–$100

Price range

Great$6.58–$63.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.0M

$1.0M/yr · 18.5M searches

Review moat

Good1,422.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Returns

Bad10.7%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Search terms