35
Girls Dress Coats
Skip itSoft demand (-76.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.71avg listing price — sweet spot $15–$100
Price range
Incredible$15.00–$59.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Good750.03avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 218K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Growth
Bad-76.6%90-day search growth — must beat 0% to launch
Signals High Returns