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Girls Columbia Fleece Jacket
Skip itSoft demand (-46.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$25.42avg listing price — sweet spot $15–$100
Price range
Great$11.32–$61.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Okay2,177.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.0%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 313K searches
Growth
Bad-46.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns