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Girls Button Down Shirt
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Price range
Good$8.28–$23.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,951.13avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 204K searches
Returns
Bad11.8%return rate — above 5% kills the launch gate
Signals High Returns