64
Gingham
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Growth
Great+93.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.35avg listing price — sweet spot $15–$100
Price range
Great$8.03–$44.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good504.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$129K$129K/yr · 1.5M searches
Returns
Bad9.7%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale