53
Gingham Swimsuit Women
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but high returns (13.0%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$30.45avg listing price — sweet spot $15–$100
Price range
Incredible$15.12–$42.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great346avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+54.0%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Bad$38K$38K/yr · 600K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate
Signals High Returns