59
Gingham Skirt
Worth a lookShows demand growing +129.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+129.8%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.37avg listing price — sweet spot $15–$100
Price range
Incredible$21.36–$44.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great191.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Bad$74K$74K/yr · 903K searches
Returns
Bad10.3%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale