40
Gilmore Girls Sweatshirt
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.47avg listing price — sweet spot $15–$100
Review moat
Great144.4avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.64–$44.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Bad$17K$17K/yr · 295K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Returns
Bad13.1%return rate — above 5% kills the launch gate