54
Ghostface
Worth a lookShows a sweet-spot price point ($20.38 avg), but soft demand (-35.6% this quarter) keeps it on the watch list.
Avg price
Great$20.38avg listing price — sweet spot $15–$100
Price range
Great$9.16–$68.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 3.6M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good769.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.6%90-day search growth — must beat 0% to launch