48
Ghostbusters Toys
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$36.62avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good854.15avg incumbent reviews — the moat a new listing must climb
Market size
Good$487K$487K/yr · 3.0M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.46–$250.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale