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Ghost Mask
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good734.59avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Price range
Good$7.31–$26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad$85K$85K/yr · 420K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale