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Ghost Earrings
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible63.83avg incumbent reviews — the moat a new listing must climb
Growth
Good+41.8%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.77–$20.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.95avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 138K searches
Signals Low Review Barrier