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Ghost Costume Kids
Worth a lookShows a thin review moat (216 avg reviews), but high returns (9.8%) keeps it on the watch list.
Review moat
Great215.69avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.06avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.38–$38.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$238K$238K/yr · 1.5M searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.8%return rate — above 5% kills the launch gate