45
Gender Reveal Dress
Skip itHigh returns (21.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.34avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$6.38–$54.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,216.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 982K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad21.7%return rate — above 5% kills the launch gate