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Garth Wig
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.19avg listing price — sweet spot $15–$100
Price range
Good$10.54–$23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,424.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad8.4%return rate — above 5% kills the launch gate
Market size
Bad$34K$34K/yr · 13K searches
Competition
Bad94%top-5 click share — a locked-up shelf