57
Garter
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Great$5.42–$57.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$754K$754K/yr · 2.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Review moat
Good1,490.18avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand