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39

Garnet Earrings

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Soft demand (-30.8% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 10Conversion 16Competition 27Returns 45Price range 90Avg price 95Brand share 44Review moat 61Quality gap 72

Avg price

Incredible$30.93

avg listing price — sweet spot $15–$100

Price range

Great$9.40–$98.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,075.35

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$96K

$96K/yr · 245K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.8%

90-day search growth — must beat 0% to launch

Reviews