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Gandalf Costume
Worth a lookShows a sweet-spot price point ($48.01 avg), but high returns (8.6%) keeps it on the watch list.
Avg price
Great$48.01avg listing price — sweet spot $15–$100
Review moat
Great164.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$13.90–$127.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$168K$168K/yr · 215K searches
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad8.6%return rate — above 5% kills the launch gate