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Game of Thrones Sword
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Great165.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$97.28avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$14.89–$320.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 46K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale